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Introduction
Introduction
Triple Tap Games is a mobile games development studio, specializing in creating engaging titles that captivate players across the globe. At a previous company, the team together created multiple hypercasual hit games which have amassed over 400M downloads till date.
Solution
Solution
Triple Tap Games was struggling with ARPU and RoAS, which were below their expectations. AdPixis' meta mediation helped boost ARPU while reducing the time required to achieve 100% RoAS. By adopting AdPixis' SDK, they optimized caching and ad unit performance, reducing latency and improving efficiency. Additionally, the integration of multiple direct demand sources provided a significant revenue uplift.
The Results
The Results
+19%
+19%
ARPDAU Uplift
+32%
+32%
RoAS Uplift
What Triple Tap Games had to say:
What Triple Tap Games had to say:
"AdPixis has developed an innovative product that pushes the boundaries of ad monetization with improved ad caching, rendering, direct demand integration, and user/segment-based floor optimizations. The solution has significantly helped us achieve a better ARPU and RoAS. We’re excited to integrate their SDK solutions into our other games as well."
– Karan Khairajani, Founder at Triple Tap Games
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