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Introduction
Introduction
Mbit Music is a popular music video maker and editor app with over 100K active users. It enables users to create stunning lyrical videos, status videos, and photo slideshows with music. Mbit follows a hybrid monetization model, combining in-app purchases (IAP) and ad revenue to maximize earnings while enhancing user experience.
Solution
Solution
They turned to AdPixis' direct demand solution to enhance fill rates and boost eCPMs. We compared revenue and fill rate performance between two scenarios, using solely Google Demand versus combining Google Demand with our direct campaigns.
The Results
The Results
+23%
+23%
eCPM Increase
+5%
+5%
Fill Rate
What Mbit Music had to say:
What Mbit Music had to say:
"AdPixis has helped us unlock new revenue opportunities with their direct demand integration. This has significantly boosted our overall revenue, and we’re excited to continue working with their solutions. We highly recommend AdPixis for their transparency and excellent support."
– Piyush Kasundra, Founder at Qtonz
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